How to Find and Reach Influencers to Help Promote Your Book
Posted on August 4, 2016 by Angela Ackerman
What Is an Influencer?
Influencers are the people who are already doing a great job of connecting with your ideal audience, because it is their audience too. They have a good reputation, are visible, and they interact with your potential readers every day. Hmmm, sounds like people we should get to know, right? Exactly!
Influencers are not one-size-fits-all. Each author will have different ones depending on the audience they are trying to reach. However, one common ingredient with any influencer is that they are worthy of our admiration for the trust and respect they’ve earned with their audience. And admiration is a key ingredient of any healthy relationship—but I’ll get back to that in a minute.
Influencers for a fiction author might be:
- popular authors who write very similar books
- bloggers who are passionate about a topic or theme that ties into the author’s book
- well-regarded book reviewers
- bookstore owners
- librarians
- organizers of literacy or book programs and events
- teachers and instructors
- groups and organizations that cover the same specific interest featured in the author’s book
- celebrities (hey, it can’t hurt, right?)
- businesses that cater to the same audience as the author’s in some way
- forums and websites dedicated to the same topic/event/theme explored in the author’s book
- well-connected individuals (who endorse the book or author to other influential people)
- people who are passionate about a particular topic/theme (that ties into the author’s book)
- fans of the author and her work (if the author is established)
And that’s just the start!
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