Tuesday, October 17, 2017

Promoting vs. Spamming: What is the Difference?

When trying to promote your online community there can be a fine line between good-hearted self-promotion and down right spam. As an online community administrator, you need to be well aware of that line. It's easy to spam unintentionally, which is what roughly half of spammers are guilty of, but the other half are just plain trolls who have no qualms about blasting out links left and right. For your reading pleasure, the difference between spam and self-promotion:
These things are good (Promoting):
1. Using discount codes.
2. Being active in other communities without posting links in conversations.
3. Having the appropriate links on your email signature and/or business card.
4. Building a relationship before you pitch.
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