Wednesday, October 18, 2017

Marketing a Book on Any Budget, Part I: On the Cheap

Marketing a Book on Any Budget, Part I: On the Cheap


This is the first installment of a three-part series on how indie authors can market their books whatever their budget. Here we offer tips for those working with a small budget of about $200.

Book marketing can be a challenging—and very expensive—task for most indie authors. After spending months working on a novel or work of nonfiction, for no pay or advance, many authors find they have little money for buying up targeted ads, hiring a publicist, or giving author websites all the bells and whistles. So what are cash-strapped authors' options for book marketing on the cheap?

Build a Website
Even authors who make a habit of digging under couch cushions for spare change can afford and should invest in a professional website. Author websites remain the foundation of marketing campaigns, and the central place where curious readers should be directed to learn about books, events, and promotions. And while author websites are vital, they don't need to cost much.

Hosting a basic website through a service like WordPress will cost $18 to register a domain and $13 per year to maintain it after that. Creating and hosting the site on WordPress ranges from no charge for a basic free site to $8.25 per month for a premium template that allows for additional audio, video, etc. There are tutorials available on YouTube to help authors learn how to get the most out of available templates. From these baseline options, authors may find it worthwhile to make a few additional investments.

Read the rest of the article here

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