So you’ve published a book. Congratulations! Now you want people to buy it, right? The first step is to generate awareness and interest in the title. You need to create a “buzz” surrounding your book. Perhaps one of the best ways to promote your book today is via online publicity. After all, people are spending a significant amount of time online today. A popular form of online publicity that is worthwhile for all authors is a blog book tour.
A blog book tour is much like a traditional book tour, except the stops are all virtual. Instead of going from bookstore to bookstore, the What is a Blog Book Tour and How Can You Make It Work For Your Book in 2014?author goes from blog to blog. There is no need to travel or present in front of a live audience, which is ideal for those who don’t do so well with public speaking. The purpose is to expose the author to a wide audience that would be interested in their book once the book has been published or as it nears publication. Just like you see an actor everywhere when they have a new movie to promote or a singer everywhere when they’ve released a new album, an author should also be making the rounds to generate interest in their most recent work.
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