BookTown's featured article comes from Publishers Weekly called The Indie e-Book Revolution by Alex Daniel
Indie authors are finding that now is a good time to dive into e-books. As readers continue to embrace the format, e-book platforms expand their offerings, and indie authors get savvier with the technology, authors and publishers are seeing more opportunities—but also a fair number of challenges—in the self-published e-book market.
At the beginning of September, Pew Research Center reported that 28% of U.S. adults had read an e-book in the past year—a five-point increase from four years ago. Additionally, earlier this year Technavio predicted that the e-book market in the U.S. would grow by almost 14% between now and 2020—surpassing $13 billion.
BookWorks founder and CEO Betty Kelly Sargent says members of her self-publishing association are embracing the format in ever-greater numbers. “E-book technology is the magic bullet for indie authors,” she says. She adds that members use the format to “make their books accessible to a worldwide audience [and] give their out-of-print books a new life by making them available again as e-books when the original rights have reverted to the author.”
And new e-book innovations are inspiring more authors to adopt the format. According to Joel Friedlander, who runs the Book Designer blog, new developments are happening primarily in two areas. “On one side, there are more and more entries for sites and apps specifically for readers of e-books, from storefronts to genre-specific collections, to algorithms that are supposed to find the best books for any specific reader,” he says.
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